wall of computer screens

What is Display Ad Retargeting?

It’s always been a huge challenge to get your ads delivered to customers who actually want to see them. As 19th-century retailer John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This remained a problem for marketers through most of advertising history. There

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Photo of girl standing out from the crowd at a city street.

Creating a Customer Persona: a Step-by-Step Guide

What’s the #1 way to improve your marketing and advertising? If you answered, “better creative” or “better targeting,” you’re only half right. To improve your marketing, you need to ensure your message gets in front of your best prospects. And for that, you need an accurate, well-researched customer persona for each of your target segments.

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The Complete Guide to Video Marketing with YouTube Audience Targeting Methods

If you’re looking to tap into video marketing, you need to know how to target the right audience at the right time in order to get the best results.  For that, you have to understand the different YouTube audience targeting methods. It can seem overwhelming at first, with all of the different targeting options to

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youtube advertising strategy

YouTube Advertising Strategy: A Step by Step Guide

Every YouTube ad that goes viral sets a new bar for creativity. But at the end of the day, it’s not the most creative ad campaign that wins. It’s the most strategic. With the right YouTube advertising strategy, you can successfully compete with enterprise brands — even if you have a small budget and even

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youtube advertising tips

13 YouTube Advertising Tips for More Profits & Better Campaigns

YouTube ad creation is equal parts creativity and strategy. In addition to understanding who’s viewing your ads and how, it’s important to consider how the ad itself is received by your audience, and what kind of reflection that can have on your brand.  Standing out from the crowd is already an uphill climb — more

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youtube advertising metrics

An Introduction to YouTube Advertising Metrics

2 billion users log into YouTube each month. Every day, they watch more than a billion hours of video, generating billions of views. That’s reason enough to dive head-first into YouTube advertising. But since April of 2021, Apple’s iOS14 release has put Facebook ads into a free fall.  YouTube is not only cost-effective, it gives

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YouTube advertising benchmarks

YouTube Advertising Benchmarks: What to Measure for the Best Results

Users spend an average of 40 minutes a day on YouTube, so it makes sense to monetize that attention with advertising. Unfortunately, YouTube ads have a lot of moving parts to them and it can be hard to know how you’re really doing unless you can accurately compare your results to others.  That’s where YouTube

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