It’s always been a huge challenge to get your ads delivered to customers who actually want to see them. As 19th-century retailer John Wanamaker once said: “Half the
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- Author: Kathryn Aragon
Creating a Customer Persona: a Step-by-Step Guide
What’s the #1 way to improve your marketing and advertising? If you answered, “better creative” or “better targeting,” you’re only half right. To improve your marketing, you need
The Complete Guide to Video Marketing with YouTube Audience Targeting Methods
If you’re looking to tap into video marketing, you need to know how to target the right audience at the right time in order to get the best
YouTube Advertising Strategy: A Step by Step Guide
Every YouTube ad that goes viral sets a new bar for creativity. But at the end of the day, it’s not the most creative ad campaign that wins.
13 YouTube Advertising Tips for More Profits & Better Campaigns
YouTube ad creation is equal parts creativity and strategy. In addition to understanding who’s viewing your ads and how, it’s important to consider how the ad itself is
An Introduction to YouTube Advertising Metrics
2 billion users log into YouTube each month. Every day, they watch more than a billion hours of video, generating billions of views. That’s reason enough to dive
YouTube Advertising Benchmarks: What to Measure for the Best Results
Users spend an average of 40 minutes a day on YouTube, so it makes sense to monetize that attention with advertising. Unfortunately, YouTube ads have a lot of